Wrap Rage

Those hard to open clear plastic packages that house your newly purchased gadget should be forbidden! They are incredibly hard to pry open and sometimes require a long struggle or a sharp implement before you can get access to the goodies inside. My friend Shawn Umsted almost got himself injured while opening a package as the plastic's torn edges and corners can be very sharp. Their resistance to scissors and razor blades (and even loud swearing!) is so bothersome that the term “wrap rage” was coined to describe people's aversion to them.

Manufacturers say these molded packaging protect goods on the long journey from the factory to the retail shops. Retailers say the heat-sealed edges keep shoppers from opening them in stores. And products certainly look picture-perfect in that clear plastic bubble. However, the soaring consumer complaints are making manufacturers realize that this type of packaging is a problem and they are now doing their best to make it easier to open. Here's hoping to less cuts and frustration when dealing with these plastic clamshell packaging!